Our Mission
To buy and sell a wide range of high quality used motor vehicles that are environmentally friendly and become Kenya's family choice company for used cars.
Our Vision
To become the most trusted and respected name in the used vehicle market, providing exceptional value and service to customers worldwide.
Our Guiding Principles
- •To respect the culture and customs of Kenya communities and also contribute to their socio-economic wellbeing through our corporate social responsibility activities.
- •Dedicate to provide safe and reliable products to enhance the quality of Kenyan lives.
- •To provide outstanding products that satisfies our customer's diverse needs.
- •To foster a corporate culture that enhances mutual trust and respect among all stakeholders and industry players.
Sync-consumers
We focus on meeting the needs of customers by providing the best vehicles that will improve their standard of living.
Quality
We take pride in delivering high quality value added products.
Integrity
We are trustworthy, diligent and honest. We accept responsibility for our actions and follow our promises and commitment.
Description of the Business
Yuasa was started in 2008 in Kenya and Tanzania as a private limited company by Mr. Chaudhary Humayun Yuasa. The company deals with a wide range of Japanese vehicles of high performance. Among the well known types of the cars sold by Yuasa include Toyota, Mitsubishi, Isuzu, Honda, Suzuki, Mazda and Nissan. The vehicles are sourced from the biggest vehicle auctions and other dealers in Japan and many Kenyan's customers at affordable prices.
Capital Financing
Our company is fully financed by its shareholders. We employ the latest accounting practices to maximize the outcome of our company.
Market and Sales Strategy
Our marketing strategy is adaptable to various factors such as season and market dynamics. Moreover, we will have been consolidated with our advertising through the local dailies and radio stations. We are also planning to open doors and start advertising in famous magazines and journals.
Corporate Responsibility
In our efforts to become one of the best auto-companies in Kenya, Yuasa is deeply committed to conduct business in a socially responsible and ethical manner taking concern of the community that surrounds us. We are continuously improving our performance, culture, and practices towards the community. Our corporate responsibilities are supported by all our employees. They involve promotion of sustainable environment, promotion of good health and information safety.